Northbound

Identity and motion for a logistics platform. Movement is the idea, so the whole system is built to move.

Discipline

Identity · Motion

Year

2026

Northbound — image 2
Northbound — image 3

“Movement is the idea — so the mark, the type and the trucks all move the same way.”

“Movement is the idea — so the mark, the type and the trucks all move the same way.”

(Motion system) — routes as rhythm

(Motion system) — routes as rhythm

Northbound — image 4
Northbound — image 5

(Hub) — warehouse wayfinding

(Hub) — warehouse wayfinding

Northbound — image 1

Rollout — winter 2026

Rollout — winter 2026

1,200 trucks, 40 hubs and one animated mark that behaves the same on a phone and on a trailer.

1,200 trucks, 40 hubs and one animated mark that behaves the same on a phone and on a trailer.

Northbound — image 6

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© 2026 Proiectum Studio

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